launches in

2022-07-22T19:00:00+0000

MARK YOUR CALENDARS
07/22/22 12:00PM PST

A MESSAGE FROM OUR FOUNDER

sometimes, a reminder is all we need.

[30 second read] No matter what stage of life you are in, we all have "off" days where we feel lost, unmotivated, uninspired and just plain sh*tty.

I've learned the hard way that it isn't about what you're doing (or *not* doing), it actually just comes down to one thing—your f*cking mind.

Each design here has a different reminder that is universally applicable to anyone, no matter who you are, where you are, or what you do.

I made these pieces to help light something up inside of you...to remind you that EVERYTHING you want is within reach. Now, the only thing left is if you'll allow yourself to get to it.

Yeah, I know—at the end of the day, clothes are just...clothes. But I hope these pieces will stick with you during your journey, just like how they have for me. :)

With love,
Judy

THE PROCESS OF THIS COLLECTION

Watch how this collection came to life
CONCEPT FORMULATION
We always start from an idea before we think of designs. Our goal for this collection was to release a lot of new designs and pieces with a new aesthetic. 
DESIGN CREATION
After the concept formulation, we go straight into colour selection. We pick our own personal favs (duh!) then we also research what's currently trending for the season. 

After we select our colours, we start thinking about the look of the designs. 

This time, we experimented with new design styles and a variety of print methods.

P.S. The flower on the crewnecks was our first mock up drawn on a computer MOUSE (just to visualize what we envisioned), but we ended up liking the look of it and kept it on the final design. 🤣 
PRODUCTION PROCESS
After the design phase, the sizing and fabric options are carefully selected before going through a custom cut and sew process. After cutting and sewing the fabric, the garments go through a delicate printing or embroidery process to ensure a perfect finish.

Our ultimate goal is to make you look good and feel good (internally and physically) with this new collection. 
FINAL PRODUCTS
An entire collection made just for you— ranging from oversized zip up hoodies, crewnecks, matching sweatshorts, tshirts, and accessories. Combining all your wardrobe essentials into one place.

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FREE SOCKS?

Sign up to get a secret special code to use during checkout! Only available for the first 100 orders.

Sign up here

FAQs

Have questions about the collection?
  1. WHAT IS THE PRICE RANGE?
    Prices will range from $22-$73
  2. How do I get the free smiley socks?
    Sign up to our email list (form above) and you will receive a special code to use during checkout. 

    The code will expire automatically after the first 100 orders.
  3. WHAT SIZES WILL YOU CARRY?
    Sizes will range from XS to XXL.
  4. HOW IS THE FABRIC? 
    Crewneck sets are made with 100% cotton french terry fabric. More breathable and lightweight. 

    All zip up sets are made with our usual 70/30 cotton fleece fabric—soft af on the skin. 

    All items are good to wear all year round.
  5. WILL YOU DO AN EARLY BIRD PRESALE? 
    No. All items will launch to the public on July 22nd at 12:00PM PST. 
  6. IS THIS A LIMITED DROP? 
    As always, all drops are limited unless the demand is extremely high for a specific design/colour.

    If that is the case, we might POTENTIALLY restock the items—however this is not guaranteed.