THE "THEY WOULD NEVER" COLLAB:
LAST YEAR, WE DECIDED THAT 2025 WOULD BE THE YEAR WE'D FINALLY DO OUR ICONIC COLLAB.
WE WERE BRAINSTORMING NAMES ONE NIGHT. Monopoly came up. but we didn’t even bother writing it down.
"LET'S BE REALISTIC. THEY WOULD NEVER LOL"
Two weeks later, WE KID U NOT....
we get a MESSAGE.
FROM HASBRO.
They WERE inviting us to design a streetwear collection for Monopoly’s 90th anniversary.
FAST FORWARD 6 MONTHS INTO WORKING ON THE COLLECTION...
We HOSTED A POP UP STORE IN NEW YORK CITY.
WHEN WE VISITED THE SPACE, GUESS WHAT WE SAW.
A life-sized Monopoly mural painted on the wall.
AT THIS POINT, We hadn’t told anyone about the collab yeT...But SEEING that mural?
IT Felt like the universe was winking back at us. :')
Moral of the story?
Follow your wildEST DREAMS.
Even the ones that feel too big.
The world might just say yes.
TAKE THE CHANCE, OWN THE REWARD
THE COLLECTION:
To celebrate 90 years of Monopoly, we built a collection that focuses ON TASTEFUL vintage-inspired graphics to STAPLE, EFFORTLESS SILHOUETTES.
THE CAMPAIGN SHOOT:
FOR THIS ONE, We didn’t just reference the past...we shot in it. BASEMENT, FRIENDS, CHAOS DURING GAME NIGHT.
Because whether it’s 1935 or today, one truth remains:
Take the Chance. Own the Reward.
DRMERS CLUB x Monopoly Collaboration
