LOVE YOURS

the story:

In today’s world of constant comparison and pressure to measure up, it’s easy to feel like you’re always falling short. There’s always an unspoken drive to fit in, to stand out…to be more than you are. "LOVE YOURS" is about flipping that narrative—stepping out of the noise, taking a deep breath, and celebrating the life you already have.

Life isn’t a race, and there’s no finish line where you’ll finally feel “enough." The truth is, you already have everything you need to find joy and fulfillment—it’s just a matter of seeing it.

Through thoughtful visuals and intentional messaging, THIS COLLECTION encourages you to embrace your own story, find happiness in the simplest of moments, and rediscover the beauty of your own roots. Each piece captures a moment of realization: the moment you stop chasing after someone else’s path and start appreciating your own. Whether it’s the chaos of comparison or the nostalgia of childhood joy, these designs are here to remind you that self-love isn’t about perfection—it’s about standing still and knowing you’re enough, exactly as you are.

Because no matter what the world says, there’s no life better than yours.

what each
piece means:

ROOTS OF JOY KNIT/TEE

This design captures a moment of pure, unfiltered joy—a scene where 3 children are playing freely, completely unaware of the pressures of the outside world.

As we grow older, we lose that childlike freedom, trading it for comparison, pressure, and a constant chase for more—more success, more approval, more material things. We forget what it’s like to run freely around our own tree, basking in what we already have.

The tree in the center represents your life, your roots, and everything that’s already growing in your world.

The children running around it remind us that happiness is often found in the simplest of moments, right where you are.

OPEN HEARTS HOODIE

The three broken hearts mirror our signature unfinished smiley face, reinforcing the idea that you don’t need to be perfect to be whole.

Also, the hearts just look pretty cool. That's about it for this one.

MOTION HOODIE

This design captures the endless cycle of comparison in a fast-paced world. The blurred figures represent the constant chase to be “enough,” each one a distorted version of the next—symbolizing how comparison warps reality. When you’re always looking at others, you lose sight of yourself. But the truth is, you were never falling behind—just running your own way.

NO PLACE LIKE HERE HOODIE

This DESIGN is a reminder to stop overthinking and just enjoy where you’re at. The happy-go-lucky teddy bear gets it—no stress, just vibes....becausE why worry about there when here is already pretty great? :-)

D.R.M.E.R.S. HOODIE

This design takes a nod from the classic D.A.R.E. hoodies from the ‘90s—bold, simple, and effortlessly cool. It might not have the deepest meaning, but it was the final piece that made the collection feel complete (And HONESTLY that’s pretty COOL)